numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or grzegorczykk for a non-subscribing institution.

Formats and Editions of Marketing bankowy []

Marketing activities of banks implemented since the mid- 90s over time become fully professional. Punkt zwrotny nowoczesnej firmy. Pluta — Olearnik, M. Bankowg w teorii i w praktyce.


Browse By Issue By Author. Vol 29 No 4 The example of the design of materials Authorship Statementon the Submitted Paper. Its aim is to improve the system of internal communication and responsiveness to the needs of others.


Fees and commissions were of increasing importance for banks. We see employees as internal grzegorcsyk. No warranty is given about the accuracy of the copy.

Scientific Journal of Polonia University. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.


There are many different measures for bank marketing activities: A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization. Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing. Prices were established more frequently on the basis of price competition and demand. Open Science in Ukraine – site development for scientific journals. One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.

Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. Skip to main content Skip to main navigation menu Skip to site footer. Vol 20 No 1 Vol 24 No 5 The importance of human resources has accelerated the development of internal marketing.


Abstract This paper presents the role played by staff especially in service companies. Users should refer to the original published version of the material for the full abstract.

Marketing bankowy – Wojciech Grzegorczyk – Google Books

Scientific Journal of Polonia University20 1 However, users may print, download, or email articles for individual use. Vol 25 No 6 Main page About edition Search the website Instructions for authors Editorial board Contact information.

This abstract may be abridged. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

Wydawnictwo Akademii Ekonomicznej w Poznaniu. Pay the publication fee and send a proof of payment. It is an important strategic element of any organization.